SEMINARS - Trainer

Registration

Description

Programme

Trainer

Venue

Marketing of Innovative Products in Health / Life Sciences

15^th – 16^th May 2014,
at Bayer HealthCare Pharmaceuticals, Berlin, Germany

Trainer of the seminar

Antonios Stamatogiannakis, PhD
Professor of Marketing (IE Business School)

Antonios Stamatogiannakis is teaching Consumer Behavior & Market Research, and Marketing Principles at the Master's as well as at the PhD level of IE Business School. His research is primarily interested in uncovering the psychological processes associated with two fundamental types of quests: The quest for something better (i.e., attainment goals), versus the quest for maintaining something already acquired (i.e., maintenance goals). His research addresses questions such as "What do people think about when they pursue the two types of goals?", "Which one do they consider as more difficult?", "For which one do they try harder?", From an applied perspective, Antonios' research aims at improving both firm performance and consumer satisfaction in business sectors in which consumer goals are focal (e.g., dieting, exercising, saving, charitable giving, etc.). He has presented his work at numerous international conferences, including the Association for Consumer Research, Society for Consumer Psychology, and the European Marketing Association (EMAC) conferences. As an IE faculty, Antonis has received funding from the European Union, the Asian Consumer Insight (ACI) Institute and from private firms for conducting both research and business training activities.