SEMINARS - Programme

Registration

Description

Programme

Trainer

Venue

Marketing of Innovative Products in Health / Life Sciences

15^th – 16^th May 2014,
at Bayer HealthCare Pharmaceuticals, Berlin, Germany

Preliminary seminar agenda

2 days of intensive, action-based learning with many hands-on examples and best practices

Day 1

Day 2

The first seminar day will start with a brief lecture introducing the key concepts. This will be followed by a brief overview of the process that a firm must follow in order to understand the market, develop its marketing strategy, and finally implement it. Morning session of the seminar will end with the analysis of a real-life case of marketing a product / service in the health sector. Afternoon session will consist of the first workshop, in which seminar participants will be required to apply the learned concepts in THEIR SPECIFIC CASE, with the guidance of the trainer. Second day will continue with the workshop, in which the case study will be performed. In the second part of day two there will be a panel discussion with entrepreneurs talking about their experience in marketing a business.