SEMINARS - Trainer

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Accomodation

Marketing of Innovation & Effectual Entrepreneurship in Health Sciences

13^th – 14^th November 2014,
at National Cancer Institute Fondazione G. Pascale, Naples, Italy

Dominique Vian, PhD
Professor of Entrepreneurship and Innovation
SKEMA Business School

Dominique started his career as an information system consultant at Bull Company then PricewaterhouseCoopers. In 2001, after experimenting life as an entrepreneur during 5 years, Dominique started working for SKEMA Business School (previously CERAM Sophia Antipolis) to lead the TEEE-Inn European project. He also coached well-known successful start-ups like Seemage, Benomad and Keeneo. He is the inventor of the Innovation Systemic Marketing Analysis method called ISMA360®. Built on specific theoretical frameworks: Effectuation, Sciences of Design and Complexity, this is a new approach applicable to strategy when uncertainty is inherent to innovation.