Marketing of Innovation & Effectual Entrepreneurship in Health Sciences
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at seminar room of 'MRC House', 8 Parului Str, Craiova, Romania
Programme
2 days of knowledge transfer and iterative practice leading to the use of the ISMA 360° methodology to determine the viability of the participant's projects.
Day 1
0830 - 0845
Registration
0845 - 1045
Warm-up session on definitions related to innovation, effectual logic and systemic approach
1045 - 1100
Coffee break
1100 - 1300
Presentation of the ISMA 360° methodology and the 5 proofs of market value
1300 - 1400
Lunch break
1400 - 1500
Proofs 1 and 2: description of the invention and application domain
1500 - 1615
Proofs 3 and 4: usage and functional analysis
1615 - 1630
Coffee break
1630 - 1800
Proof 5: value network analysis and market positioning
Day 2
0845 - 1045
ISMA 360° application on real projects of the participants (analysis of 6 to 7 projects - group work)
1045 - 1100
Coffee break
1100 - 1300
SMA 360° application on real projects of the participants (analysis of 6 to 7 projects - group work)