SEMINARS - Programme

Registration

Description

Programme

Trainer

Venue

Marketing of Innovative Products in Health/Life Sciences

2^nd April 2015,
at Hellenic Pasteur Institute, Athens, Greece

The seminar will start with a brief lecture introducing the key concepts. This will be followed by a brief overview of the process that a firm must follow in order to understand the market, develop its marketing strategy, and finally implement it. Morning session of the seminar will end with the analysis of a real-life case of marketing a product/ service in the health sector. Afternoon session will consist of a workshop, in which seminar participants will be required to apply the learned concepts in THEIR SPECIFIC CASE, with the guidance of the trainer.