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Academies
• Entrepreneurship and Business Planning Venture Academy, June 2015, Rome, Italy
• New Venture Creation and Marketing in health/life sciences, May 2015, Madrid, Spain
• Intellectual Property, Ethics & the Utilization of Academic Research in health/life sciences, March 2015, Gothenburg, Sweden
• Entrepreneurship and Business Planning in health/life sciences, October 2014, Sophia-Antipolis, France
• New Venture Creation and Marketing in health/life sciences, May 2014, Madrid, Spain
• Intellectual Property, Ethics & the Utilization of Academic Research in health/life sciences, March 2014, Gothenburg, Sweden
Seminars
• Marketing of Innovation & Effectual Entrepreneurship in Health Sciences, July 2015, Rome, Italy
• Marketing of Innovation & Effectual Entrepreneurship in Health Sciences, June 2015, Craiova, Romania
• Intellectual Property Management & Open Innovation in Health/Life Science, June 2015, Braga, Portugal
• Marketing of Innovation & Effectual Entrepreneurship in Health Sciences, June 2015, Lisbon, Portugal
• Intellectual Property Management & Open Innovation in Health/Life Science, May 2015, Newcastle, United Kingdom
• Open Innovation and Intellectual Property Management in Health/Life Science, April 2015, Gothenburg, Sweden
• Marketing of Innovative Products in Health/Life Sciences, April 2015, Athens, Greece
• Cutting Edge Decision Making Tools for Entrepreneurs, March 2015, Madrid, Spain
• Marketing of Innovation & Effectual Entrepreneurship in Health Sciences, November 2014, Naples, Italy
• Intellectual Asset Management and the Utilization of Academic Research, September 2014, Nicosia, Cyprus
• Identifying and evaluating entrepreneurial opportunities, September 2014, Budapest, Hungary
• Marketing of Innovative Products in Health / Life Sciences, May 2014, Berlin, Germany
• Marketing of Innovative Products in Health / Life Sciences, April 2014, Thessaloniki, Greece
• Marketing of Innovation & Effectual Entrepreneurship in Health Sciences, April 2014, Sophia-Antipolis, France
• Cutting Edge Decision Making Tools for Entrepreneurs, March 2014, Madrid, Spain
• Intellectual Property Management and Open Innovation in Universities, October 2013, Stockholm, Sweden
Webinars
• The Access to Risk Finance under the European Funding Programmes
E-training
Personalised consultation
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New Venture Creation and Marketing in health/life sciences

,
at IE University, Madrid, Spain

Preliminary programme

Monday – Day 1

 930 – 1300The entrepreneurial mindset: thriving under uncertainty
1300 – 1430Lunch Break
1430 – 1800Creativity Workshop: Identifying problems and why we often fail to do so

Tuesday – Day 2

 930 – 1300Commercializing Technology Workshop: Understanding the need, identifying your stakeholders, and sketching a solution
1300 – 1430Lunch Break
1430 – 1800Introduction to Marketing

Deliverables: Individual Market Description

Wednesday – Day 3

 930 – 1300Understanding markets and customers
1300 – 1430Lunch Break
1430 – 1800Provide superior value by selecting the right customers (STP)

Deliverables: Individual Description of target markets

Thursday – Day 4

 930 – 1300Integrated Marketing Tactics – Part 1 (Product, communication)
1300 – 1430Lunch Break
1430 – 1800Integrated Marketing Tactics – Part 2 (Distribution, pricing)

Deliverables: 4P analysis

Friday morning – Day 5

930 – 1300Integrated Marketing Strategy

Deliverable: Marketing Plan